For the 2024 cycle, we believe the most volatile critical outcomes on the table for American foreign policy involve the partisan balance of the House of Representatives, followed closely by the balance of the Senate and the Presidency.
Ongoing state-sponsored disinformation operations, conspiracy theorists, AI-generated spam and foreign influence operations are all active in U.S. political races at all levels, but House of Representatives races tend to have the least resources and capability to respond out of all Federal lawmakers. This creates a significant vulnerability in the resilience of American lawmaking against foreign influence: even a razor-thin majority, when wielded by the beneficiaries of foreign-influence bad actors, can result in disastrous consequences, like the delay of aid to Ukraine in late 2023-2024.
We’re not putting up billboards with witty anti-Trump slogans in Times Square to get clout, this is not that kind of PAC. We’re focused on changing election outcomes using reverse-engineered psy ops and information war techniques.
So, we’re focused on political contests where we think it’s not just morally right but also feasible to change the outcome. That means “right-sized” Congressional districts and states where we identify that a small-scale, strategic intervention using microtargeted digital advertising can make a difference, specifically including asymmetric contests that other PACs and political consultants write off.
That also means, we’re realistic about what we can do: we’re not going to promise you that we’ll single-handedly defeat the entire Koch network or the Mercers with just one donation, oh and you get a mug and a tote bag. There is no mug; there is no tote bag.
What we are going to do is to identify Congressional districts, and then specific minorities and regional constituencies in those districts, where we think that highly targeted messaging delivered via digital advertising can make a difference. This is the main reason why this PAC was set up.
Most of the actual content that we are going to transmit will be relatively simple, compared to the targeting strategy and messaging tactics that we’ll use; as you’ll see in the next few blog posts, most of what we need to say is obvious, it’s who we say it to that matters.